The SWOT analysis of tourism resources in Akqi County， Xinjiang

Akqi County in Xinjiang has rich tourism resources, unique ethnic culture and development potential. In this paper, SWOT analysis was used to analyze natural resources advantages such as Tuoshigan valley scenery, Millennium trees, Jilusu Spa, and historical monuments, and human resources advantages like Manas culture, Falcon culture, Kumizi culture, ethnic festivals, and ethnic cuisine. There also exist disadvantages in Akqi County, such as underdeveloped economy, poor tourism industry and insufficient tourism publicity. The authors analyzed the opportunities and challenges that Akqi tourism has to face. Tourism in Akqi County has such favorable circumstances as policy advantages, policy guidance, western development and other opportunities. It also faces challenges such as fierce competition and lack of tourism brand. This paper puts forward countermeasures and suggestions in the aspects of tourism development concept, tourism marketing planning and talents training，thus providing theoretical support for the development of tourism in this area.