全国地质资料馆网站访问分析

    Analysis on visit to the website of National Geological Archive,China

    • 摘要: 通过万瑞数据TM互联网全数据整合应用平台,对全国地质资料馆网站在2009年8月5日0时至9月4日24时之间的独立用户数、页面浏览量、访问次数、访问深度、访问频率、平均访问停留时长6个指标进行了统计分析。研究发现,网站访问者主要为专业人员,用户来自以北京为主的国内33个省(自治区、直辖市)和以美国为主的12个国家;网站的页面浏览量虽少,但访问深度和停留时长较强,用户的粘性较好,远大于媒体型网站的用户访问粘度。网站存在访问人员数量较少、关键词专业性强、用户分布不均衡、网站内容更新不及时等问题。建议网站采取适时更新内容、创新表现形式、加强宣传等措施,以吸引更多的用户访问。

       

      Abstract: Statistical analysis has been made on such indicators as unique visitors、page views、navigation times、access depth、access frequency and average access time of National Geological Archive from 12 pm, August 5 to 12 pm, September 4, 2009, through Wraiting TM Integrated Data Application Platform. According to the study, most of the visitors are professionals, mainly from Beijing and other 32 provinces (autonomous or municipalities) in China, US and 12 countries abroad. With less page views, stronger access depth and access time and viscosity of users,better than that of media websites, problems still exist, which are as follows: small visitors, weak social influence, narrow access resources, strong specialty in key words, uneven distribution of users 、hysteretic update of website content, etc. Measures should be taken to attract more visitors including updating website in time, increasing English homepage, enhancing promotion in international conferences.

       

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